Developing an Editorial Strategy: From Idea Generation to Measurement
Think of me as the managing editor of employee communications content production and distribution. Our team creates and distributes content across multiple channels (email, internal news wire, digital signage, blog, YouTube, external websites, live events, and social media) to inform, engage, enable, and inspire 19,000+ employees across 70 countries. Our efforts are measured and data-driven. Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to approximately 325,000 subscribers globally.
Shaun will share the tips for effective content writing which delivers results and engages audience.